Social media · Content · AI

Jorja Gildea

Personality-led social media and content that shows the people behind a business, made for the way people actually scroll, save and share.

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Personality→ Visibility→ Trust→ Opportunity
Jorja Gildea, founder of Optimised by Jorja
A little about me

Hi, I'm Jorja,

the founder of Optimised by Jorja.

I'm an undergraduate Business Management student at the University of Liverpool, with a passion for digital marketing, artificial intelligence and helping businesses reach their full potential.

My experience spans social media management, content creation, financial services and hospitality, giving me an understanding of different industries and how businesses operate.

I've always been ambitious, creative and curious, with a genuine interest in business, technology and finding smarter ways of doing things. I founded Optimised by Jorja to turn that passion into something of my own, combining fresh ideas with practical strategies that deliver real, measurable results.

Outside of work and university, you'll usually find me in the gym, travelling somewhere new or spending time with friends and family. I'm a big believer in personal development, whether that's challenging myself physically, learning something new or stepping outside my comfort zone.

For me, building a business is about doing something I genuinely enjoy, working with great people and making a positive difference to the businesses I work with.

A personal approach, a creative mindset and a genuine focus on results.

Personality first

Content built around your team and your voice, never stock images or generic templates.

Made for the scroll

Reels, carousels and posts designed for the way people actually watch, save and share.

Measured, not guessed

Monthly reporting on what's working, and the plan adjusted to match.

Social media management

Everything taken care of, from the first idea to the monthly report.

Strategy

  • Social media strategy
  • Content calendars
  • Content ideas
  • Trend research
  • Campaign planning
  • Personal-brand strategy

Create

  • Filming & directing
  • Reels & short-form video
  • Editing
  • Graphics
  • Carousels
  • Educational & team content

Manage

  • Instagram, LinkedIn, Facebook & TikTok
  • Captions
  • Scheduling & publishing
  • Cross-platform adaptation

Analyse

  • Performance tracking
  • Reporting
  • Content analysis
  • Strategy updates
  • Ongoing optimisation

Content days & projects

Dedicated filming time for when you want a burst of content without a monthly commitment.

Filming days Launches Seasonal campaigns Events One-off projects

Consultancy

A clear plan your team can run themselves, without outsourcing the work.

Social media audits
Content strategy sessions
Competitor research
Content brainstorming
Personal-brand strategy
Performance analysis
Team social media training
Monthly or quarterly reviews

AI & digital optimisation

Practical AI that takes repetitive work off your team's plate, so more time goes into clients and less into admin.

Work smarter, not longer.

I look at how your business runs day to day, find the tasks that eat up time, and set up AI tools and simple automations your team will actually use.

Review→Automate→Train→Save time
Process reviewsMapping your workflows to spot where AI can save hours each week.
Workflow automationCutting manual admin, follow-ups and data entry.
AI-assisted contentFaster drafting, repurposing and planning that still sounds like you.
Reporting & dashboardsClear, automatic reports instead of spreadsheets built by hand.
Team AI trainingHands-on sessions so your team can use the tools with confidence.

How it works

Support is tailored to what each business actually needs. Mix and match any of the above.

i.

Chat

A relaxed call about your business, your audience and where your socials are now.

ii.

Plan

A tailored mix of management, content days or consultancy, with a clear content direction.

iii.

Create

Filming, editing and posting in a style that sounds and looks like you.

iv.

Refine

Regular reporting on what's working, and the strategy adjusted to match.

Let's talk

Ready to be seen?

Tell me a bit about your business and what you'd like your socials to do. I'll come back with ideas on where to start.

Get in touch
Northwich, Cheshire · Working with businesses nationwide
Email me